Letterpress wedding invites by Austin design shop PTARMAK.
The Future of the Book
Design and innovation firm IDEO imagines the future of the book and how value could be added through diverse discussion, connected readers and creative story telling methods. Meet Nelson, Coupland and Alice.
“The most innovative designers consciously reject the standard option box and cultivate an appetite for thinking wrong.”
“In most people’s vocabularies, design means veneer. It’s interior decorating. It’s the fabric of the curtains of the sofa. But to me, nothing could be further from the meaning of design. Design is the fundamental soul of a human-made creation that ends up expressing itself in successive outer layers of the product or service.”
“People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.”