Design and innovation firm IDEO imagines the future of the book and how value could be added through diverse discussion, connected readers and creative story telling methods. Meet Nelson, Coupland and Alice.
“People think that design is styling. Design is not style. It’s not about giving shape to the shell and not giving a damn about the guts. Good design is a renaissance attitude that combines technology, cognitive science, human need, and beauty to produce something that the world didn’t know it was missing.”